Best European Medtech Week Campaign Award

OVERVIEW

The Irish Medtech Association, Enterprise Ireland, and IDA Ireland are proud to announce the 12th annual Irish Medtech Excellence Awards. There are over 450 medtech companies operating in Ireland which employ 38,000 people. We want to recognise your achievements and reward your performance which makes Ireland one of the best places in the world for medtech. Irish Medtech Association/Ibec, Enterprise Ireland, and IDA would like to invite all their members and client companies to submit an application for the Irish Medtech Excellence Awards 2018.

Best European Medtech Week Campaign Award 2018

This year marks the fourth annual European MedTech Week, which took place on the 4-8 June 2018. This initiative was launched as part of MedTech Europe’s ‘Value of Medtech’ campaign to improve awareness and understanding of the medtech sector amongst a number of stakeholders. Stakeholders include the general public, patients, government, regulators and healthcare professionals. European MedTech Week is one week during the year where medtech companies, associations and relevant stakeholders across Europe proactively take measures to raise awareness about the value of medtech. This award will recognise any organisation, big or small, that makes the greatest impact (relative to size of the organisation) with their European MedTech Week campaign. It is important to note that only activity from June 4-8 (+/- one week), should be included in the submission.

Applicants are asked to describe:
1. MedTech Week campaign vision, goals and plan (15)
2. Evidence of execution (June 4-8) (25)
3. Evidence of achieving campaign goals and impact amongst stakeholders/feedback (non-media) (20)
4. Evidence of impact in media (coverage in traditional media and/or social media engagement)( June 4-8 (+/- one week)) (25)
5. Innovativeness and creativeness of campaign (15)

The project description should not exceed 2,000 words. All elements must be suitable for circulation for PR purposes.

Applications should be submitted by completing this form and uploading it online through the 'Enter the Irish Medtech Awards' page. Closing date for entries is Monday 24 September 2018. 

EXTENDED DEADLINE 15 October.

The awards will be presented by Anton Savage at the Black Tie Dinner on Thursday 6 December 2018 in Cork.

Notes and clarifications
Please visit http://www.medtechweek.eu/about-us to find out more about European MedTech Week.
Some ideas to consider for campaigns, but not an exhaustive list:

Events: including site visits for key stakeholders, roundtables, events in collaboration with stakeholders, in-company initiatives. Remember to include info of your initiative, numbers engaged, speakers, feedback in your submission.

Media outreach: print, television, radio. Include examples of clippings, key messages, audience, etc.

Social media initiatives: Applicants should use the hashtag #MedTechWeek and tag @IrishMedtech, where possible. Submissions should include an example of the top posts, top mention as well as the number of impressions, engagement, reshares and reach.

The use of testimonials, case studies and facts are encouraged and should be included in submissions. Business participating can focus on one type of activity or include elements from many. While ‘paid for content’ will be considered, this award will reward novel ways to drive meaningful engagement on key messages about how medtech plays an important role in improving healthcare and driving growth in the Irish economy.

Sponsors

Platinum Sponsors
KPMG
Gold Sponsors
BemisSteriPack Contract ManufacturingTeleflex MedicalArthur CoxVistaMedStryker
Silver Sponsors
Creganna MedicalHanna Moore and Curley
Training sponsor
Irish Medtech Association Skillnet

Latest Tweets

Follow IMDAIrishMedTec on Twitter